FUELING
WHAT
MATTERS
At 4048 Group, impact isn’t just a business metric—it’s a personal mission.
Purpose in Action: The Journey Behind the Work
Our founder’s path isn’t defined by titles—it’s shaped by action, resilience, and deep human connection. From championing local communities in the Douro Valley, to testing the limits of body and mind through IRONMAN, to standing shoulder to shoulder with communities in crisis alongside — this is a journey grounded in purpose.
Douro – THE FOUNDATIONS and FAMILY
Douro is where roots run deep. Supporting the community here is more than a gesture—it’s a tribute. A way to honour the memory of our parents and recognize the quiet wisdom of our elders. Through local initiatives and regional promotion, we give back to a place that shaped us, preserving its culture, supporting its people, and celebrating its legacy. It’s about remembering where we come from, and making sure it thrives for the next generation.
Douro Wine Region
Portugal
Sports and Ironman
More than a race, Ironman is a transformation. It demands discipline, grit, and unwavering focus. Training reshapes your mindset, the lifestyle builds resilience, and the race becomes a raw, electric experience. It’s about discovering strength at your limits —and who you become in the process.
BE THE CHANGE. PARTNERSHIPS AND VOLUNTEERING.
Volunteering means stepping into places where things are uncertain, urgent, and often tough. You’re not just showing up with your skills, you’re bringing empathy, resilience, and a real sense of purpose.
You might find yourself working far from comfort or routine, with limited resources and big decisions to make. The days can be long and the challenges real. But through it all, you learn to stay calm under pressure, to face difficult choices with care, and to see the humanity in even the hardest situations.
One of the biggest challenges? Being fully present for people who’ve lost so much, while still taking care of yourself. It’s not always easy but it’s incredibly meaningful. And once you’ve been part of it, you carry those stories and that sense of connection with you forever.
